Aidshilfe Frankfurt
The Bear Of The Year
Campaign '24
Aidshilfe Frankfurt
The Bear Of The Year
Campaign '24
A Bear Made Of Bears
A Bear Made Of Bears
About
About
This year marks the first-ever refurbished bear, crafted from leftover textiles.
Our story isn’t just about a sustainable version of a beloved toy or the support for AHF. It’s about the power of combining different strengths. Diversity doesn’t come from separating, but from bringing many unique pieces together.
To bring this idea to life, we created a digital bear – FRANK.
This year marks the first-ever refurbished bear, crafted from leftover textiles.
Our story isn’t just about a sustainable version of a beloved toy or the support for AHF. It’s about the power of combining different strengths. Diversity doesn’t come from separating, but from bringing many unique pieces together.
To bring this idea to life, we created a digital alter ego of Frank.
This year marks the first-ever refurbished bear, crafted from leftover textiles.
Our story isn’t just about a sustainable version of a beloved toy or the support for AHF. It’s about the power of combining different strengths. Diversity doesn’t come from separating, but from bringing many unique pieces together.
To bring this idea to life, we created a digital alter ego of Frank.
Project
Digital Advertising Campaign
Digital Advertising Campaign
Role
Art Direction, Graphic Design
Art Direction,
Graphic Design
Duration
3 months
3 months
The Challenge
The Challenge
Turn this sustainable redesign into a powerful story that resonates beyond the product itself and drives support, especially in digital and DOOH environments.
Insight
Communities thrive when diverse people, backgrounds, and perspectives come together. A bear assembled from many different textile scraps becomes the perfect metaphor: Diversity isn’t about separation, it’s about connection.
Concept
Meet FRANK, the Digi-Bear, designed to break apart, recombine, and celebrate “coming-together” moments. The campaign’s colourful headline system visualises exactly that: variety, connection, and unity.
Strategy
Use Frank to visualise how different parts come together to form something stronger. Across DOOH and online, his separate pieces highlight values like listening, caring and standing together, turning the refurbished bear into a clear symbol of solidarity and diversity.
Turn this sustainable redesign into a powerful story that resonates beyond the product itself and drives support, especially in digital and DOOH environments.
Insight
Communities thrive when diverse people, backgrounds, and perspectives come together. A bear assembled from many different textile scraps becomes the perfect metaphor: Diversity isn’t about separation, it’s about connection.
Concept
Meet FRANK, the Digi-Bear, designed to break apart, recombine, and celebrate “coming-together” moments.
The campaign’s colourful headline system visualises exactly that: variety, connection, and unity.
Meet FRANK, the Digi-Bear, designed to break apart, recombine, and celebrate “coming-together” moments.
The campaign’s colourful headline system visualises exactly that: variety, connection, and unity.
Strategy
Use Frank to visualise how different parts come together to form something stronger. Across DOOH and online, his separate pieces highlight values like listening, caring and standing together, turning the refurbished bear into a clear symbol of solidarity and diversity.
Execution
Execution
