kinderÜberraschung
x Barbie Collab
kinderÜberraschung
x Barbie Collab
Open A World Of Possibilities With Kinder
Open A World Of Possibilities With Kinder
About
About
From the quiet warmth of a parent’s hand to the thrill of discovery, a single egg opens into infinite paths. Director. Firefighter. Astronaut. Kinder & Barbie whisper to every little girl: the world is wide, and so is the magic within you.
From the quiet warmth of a parent’s hand to the thrill of discovery, a single egg opens into infinite paths. Director. Firefighter. Astronaut. Kinder & Barbie whisper to every little girl: the world is wide, and so is the magic within you.
From the quiet warmth of a parent’s hand to the thrill of discovery, a single egg opens into infinite paths. Director. Firefighter. Astronaut. Kinder & Barbie whisper to every little girl: the world is wide, and so is the magic within you.
Project
Onlive/TV Ad Campaign
Onlive/TV Ad Campaign
Role
Art Direction, Graphic Design
Art Direction,
Graphic Design
Duration
3 months
3 months
The Challenge
The Challenge
Showcase the Barbie collaboration inside the Pink Kinder Surprise Egg without ever speaking to children directly. The campaign needed to feel adult-focused, non-childlike, and still instantly communicate the license, while keeping Kinder as the hero brand.
Insight
Parents connect with real, everyday moments. When the story starts with them, the message feels honest, and the idea that “everything is possible” becomes something children grow into, not something pushed at them.
Concept
A small gesture — a parent handing over a Kinder egg — becomes the spark for many futures. Director. Firefighter. Astronaut. From one moment to many possibilities. Everything is possible.
Strategy
Use a simple parent–child moment as the emotional start and let the Barbie world grow out of it. Keep the tone calm, clear, and grown-up. Make the license feel like an added layer of inspiration, not the main show.
Showcase the Barbie collaboration inside the Pink Kinder Surprise Egg without ever speaking to children directly. The campaign needed to feel adult-focused, non-childlike, and still instantly communicate the license, while keeping Kinder as the hero brand.
Insight
Parents connect with real, everyday moments. When the story starts with them, the message feels honest, and the idea that “everything is possible” becomes something children grow into, not something pushed at them.
Concept
A small gesture — a parent handing over a Kinder egg — becomes the spark for many futures. Director. Firefighter. Astronaut. From one moment to many possibilities. Everything is possible.
Strategy
Use a simple parent–child moment as the emotional start and let the Barbie world grow out of it. Keep the tone calm, clear, and grown-up. Make the license feel like an added layer of inspiration, not the main show.