F.C. Internazionale Milano Social Media Post Design
F.C. Internazionale Milano Social Media Post Design
Stellar Social Media Rebrand
Stellar Social Media Rebrand
About
About
In 2017, Inter Milan commissioned Gravity Media (now dentsu X) to reinvent their social media presence. Ahead of the club’s 110th anniversary, we developed a new visual direction and produced daily content that celebrated both Inter’s history and its global fanbase. As the graphic designer on the project, I led the creation and execution of the daily post concepts.
In 2017, Inter Milan commissioned Gravity Media (now dentsu X) to reinvent their social media presence. Ahead of the club’s 110th anniversary, we developed a new visual direction and produced daily content that celebrated both Inter’s history and its global fanbase. As the graphic designer on the project, I led the creation and execution of the daily post concepts.
Project
Social Media Post Design
Role
Graphic Design,
Research, Ideation
Duration
8 months
The Challenge
The Challenge
"80% of Inter's new followers come from outside Italy."
(According to FC Internazionale Milano)
Inter’s 110th anniversary was a chance to energize their global fanbase, but the audience was diverse, international, and culturally varied, while the club’s ownership was Chinese. The challenge was to create a visual language that felt unified, authentic, and resonant for all.
Insight
Inter’s fanbase spans continents, languages, and cultures. To truly connect, the content needed to feel personal and locally relevant, not just “international” in a generic way.
Concept
We celebrated the club’s identity by blending iconic Inter elements (the black and blue palette, star motifs, and historic symbols) with visual cues from different countries and cultural holidays. This allowed every fan to see themselves reflected in the club.
Strategy
Create a flexible, modular design system that could adapt to global events, national holidays, match moments, and player highlights, while always remaining unmistakably Inter. Every post became both a tribute to culture and a reinforcement of the club’s core identity.
"80% of Inter's new followers come from outside Italy."
(According to FC Internazionale Milano)
"80% of Inter's new followers come from outside Italy."
(According to FC Internazionale Milano)
Inter’s 110th anniversary was a chance to energize their global fanbase, but the audience was diverse, international, and culturally varied, while the club’s ownership was Chinese. The challenge was to create a visual language that felt unified, authentic, and resonant for all.
Insight
Inter’s fanbase spans continents, languages, and cultures. To truly connect, the content needed to feel personal and locally relevant, not just “international” in a generic way.
Concept
We celebrated the club’s identity by blending iconic Inter elements (the black and blue palette, star motifs, and historic symbols) with visual cues from different countries and cultural holidays. This allowed every fan to see themselves reflected in the club.
Strategy
Create a flexible, modular design system that could adapt to global events, national holidays, match moments, and player highlights, while always remaining unmistakably Inter. Every post became both a tribute to culture and a reinforcement of the club’s core identity.
Execution
Execution
110th Anniversary Logo
110th Anniversary Logo
For Inter’s 110th anniversary, I designed a custom logo to mark Inter’s 110th anniversary. It builds on the club’s existing crest and signature black-and-blue stripes, creating a celebratory mark that integrates naturally into the visual identity.
For Inter’s 110th anniversary, I designed a custom logo to mark Inter’s 110th anniversary. It builds on the club’s existing crest and signature black-and-blue stripes, creating a celebratory mark that integrates naturally into the visual identity.
For Inter’s 110th anniversary, I designed a custom logo to mark Inter’s 110th anniversary. It builds on the club’s existing crest and signature black-and-blue stripes, creating a celebratory mark that integrates naturally into the visual identity.
Outcome & Impact
Outcome & Impact
This project taught me how to translate a legacy brand into a living, global visual system. It pushed me to think beyond aesthetics, to consider cultural nuance, emotional resonance, and how a football club’s identity is carried by its supporters as much as by its badge. Seeing fans around the world engage with and share the work was the real measure of success.
This project taught me how to translate a legacy brand into a living, global visual system. It pushed me to think beyond aesthetics, to consider cultural nuance, emotional resonance, and how a football club’s identity is carried by its supporters as much as by its badge. Seeing fans around the world engage with and share the work was the real measure of success.