Sagrotan Gesundes Lernen
Sagrotan Gesundes Lernen
Integrating hygiene Habits into School Curriculum
Integrating hygiene Habits into School Curriculum
With the sudden and severe impact of the Covid-19 pandemic worldwide, safeguarding our most vulnerable, especially our children, is paramount now more than ever.
Sagrotan's HEALTHY LEARNING program elevates education, optimizing primary schools to integrate vital hygiene habits into their curriculum. This campaign informs stakeholders, from parents to teachers and policymakers, about the project's initiatives for schools in 2021.
project Type
Ad Campaign
My role
Art Direction,
Design
Industry
Chemical
Duration
6 months
project Type
Ad Campaign
My role
Art Direction,
Design
Industry
Chemical
Duration
6 months
Sagrotan
Gesundes Lernen
Integrating hygiene Habits into School Curriculum
With the sudden and severe impact of the Covid-19 pandemic worldwide, safeguarding our most vulnerable, especially our children, is paramount now more than ever.
Sagrotan's HEALTHY LEARNING program elevates education, optimizing primary schools to integrate vital hygiene habits into their curriculum. This campaign informs stakeholders, from parents to teachers and policymakers, about the project's initiatives for schools in 2021.
Project overview
Project overview
The Background
The Background
In 2021, during the Covid-19 pandemic, Sagrotan tasked us with launching a brand campaign to boost brand awareness and fulfill their Corporate Social Responsibility commitments.
In 2021, during the Covid-19 pandemic, Sagrotan tasked us with launching a brand campaign to boost brand awareness and fulfill their Corporate Social Responsibility commitments.
The Goals
The Goals
#1
#1
Establish Sagrotan as a leader in hygiene
and infection prevention.
Establish Sagrotan as a
leader in hygiene and
infection prevention.
Establish Sagrotan as a leader in hygiene and infection prevention.
#2
#2
Leverage Sagrotan's legacy and upcoming
RKI partnership for brand credibility.
Leverage Sagrotan's legacy and upcoming RKI partnership for brand credibility.
Leverage Sagrotan's legacy and upcoming
RKI partnership for brand credibility.
#3
#3
Enhance CSR efforts and drive new
purpose-driven collaborations.
Enhance CSR efforts and
drive new purpose-driven collaborations.
Enhance CSR efforts and drive new purpose-driven collaborations.
#4
#4
Build consumer trust and emotional connection with the brand.
Build consumer trust and emotional connection with
the brand.
Build consumer trust and emotional connection with the brand.
The Challenge
The Challenge
Amid the sudden impact of Covid-19, protecting our most vulnerable, especially children, became crucial. Children all over the world were stuck in lockdowns, unable to meet, play and learn together.
Amid the sudden impact of Covid-19, protecting our most vulnerable, especially children, became crucial. Children all over the world were stuck in lockdowns, unable to meet, play and learn together.
"Without play and social interaction with peers and caregivers, a child’s cognitive development and cortisol levels never recover" (Carlson & Earls,1997)
"Without play and social interaction with peers and caregivers, a child’s cognitive development and cortisol levels never recover" (Carlson & Earls,1997)
The Problem Statement
The Problem Statement
Insufficient hygiene practices fuel the spread of infectious diseases. Sagrotan must assert itself as a hygiene leader, bolster consumer trust, and maximize CSR efforts for a stronger brand narrative.
We will know this to be true when Sagrotan achieves a measurable increase in market share within the hygiene sector, receives consistently high consumer satisfaction ratings indicating trust, and generates quantifiable social impact through CSR initiatives and partnerships.
Insufficient hygiene practices fuel the spread of infectious diseases. Sagrotan must assert itself as a hygiene leader, bolster consumer trust, and maximize CSR efforts for a stronger brand narrative.
We will know this to be true when Sagrotan achieves a measurable increase in market share within the hygiene sector, receives consistently high consumer satisfaction ratings indicating trust, and generates quantifiable social impact through CSR initiatives and partnerships.
"Break the chain of infections."
"Break the chain of infections."
Ideation
Ideation
Sagrotan CSR School Program
2015-2019
Sagrotan CSR School Program
2015-2019
We took a look at what CSR initiatives Sagrotan was engaged in in the past, and found out that their School Program was highly effective.
We took a look at what CSR initiatives Sagrotan was engaged in in the past, and found out that their School Program was highly effective.
The Fight
The Fight
Our children are our future, and protecting them is essential. In 2021, Sagrotan committed to safeguarding them from harmful germs and bacteria.
Our children are our future, and protecting them is essential. In 2021, Sagrotan committed to safeguarding them from harmful germs and bacteria.
Target
Target
The goal was to reach a further 7,000 elementary schools in 2021 by encouraging all those who protect our next generation to practice healthy hygiene habits. (Children, teachers & parents).
The goal was to reach a further 7,000 elementary schools in 2021 by encouraging all those who protect our next generation to practice healthy hygiene habits. (Children, teachers & parents).
Logo
Logo
The logo serves as the embodiment of our campaign's essence. The open book symbolizes not only the concept of school but also the spirit of learning.
The logo serves as the embodiment of our campaign's essence. The open book symbolizes not only the concept of school but also the spirit of learning.
Key Visuals
Key Visuals
I created two types of key visuals for two target groups:
PARENTS, OFFICIALS, SOCIETY
TEACHERS, CHILDREN
I created two types of key visuals for two target groups:
PARENTS, OFFICIALS, SOCIETY
TEACHERS, CHILDREN
The key visuals for our first target group have a more formal appearance, depicting children within a classroom setting.
The key visuals for our first target group have a more formal appearance, depicting children within a classroom setting.
The key visuals for the second target group, teachers and children, are fun and playful, depicting cute characters, which make the visuals appropriate to encounter in an actual classroom. The illustrations were repurposed from Sagrotan's US sister company Lysol.
The key visuals for the second target group, teachers and children, are fun and playful, depicting cute characters, which make the visuals appropriate to encounter in an actual classroom. The illustrations were repurposed from Sagrotan's US sister company Lysol.
finilizing
finilizing
Supporting Materials
Supporting Materials
As our main goal was to educate, we needed to develop some educational material that could be placed in the classrooms all around Germany. The materials had to be engaging for children, while teaching them about important hygiene rules. We used the key visuals in brochures, stickers, posters, etc.
As our main goal was to educate, we needed to develop some educational material that could be placed in the classrooms all around Germany. The materials had to be engaging for children, while teaching them about important hygiene rules. We used the key visuals in brochures, stickers, posters, etc.
TV Commercial
TV Commercial
Through Sagrotan's HEALTHY LEARNING program, primary schools are equipped to integrate hygiene habits into their curriculum. The TV commercial serves to inform German education stakeholders, spanning from policymakers to teachers and parents, about the program's initiatives for schools in 2021. While the commercial primarily aims to be factual and informative, we strategically incorporate children's firsthand experiences with the program in the classroom to evoke an emotional response.
Through Sagrotan's HEALTHY LEARNING program, primary schools are equipped to integrate hygiene habits into their curriculum. The TV commercial serves to inform German education stakeholders, spanning from policymakers to teachers and parents, about the program's initiatives for schools in 2021. While the commercial primarily aims to be factual and informative, we strategically incorporate children's firsthand experiences with the program in the classroom to evoke an emotional response.
aftermath
aftermath
As Seen In The Media
As Seen In
The Media
© 2024 Katya Beck. All Rights Reserved.
© 2024 Katya Beck. All Rights Reserved.